Me talking about Web3?
Not exactly! But it seems to be Érada Svetlana's cup of tea, and I was quite curious to learn about what's in the web3 that's legit and going beyond the surface-level wisdom.
But web3 wasn't the subject of our convo. We chatted on the future the industry from our respective perspectives — anywhere between digital agencies × innovation × creative sector.
Érada calls herself a floater, in my lingo an agency fixer — coming in and working with your studio for a few months to a year or two, bringing in her chops to set up your agency operations. Like she’s done for Mimikry.ai, Rocani Studio or Matte Projects, following here career on the corporate side with The Martin Agency and the likes.
Successful, when not needed anymore. That’s honest.
A pod wouldn’t be complete without us diving into transitioning beyond offering generic services, and focus on value — after all, does the world need one more undifferentiated studio or agency in 2025?
Stay prolific,
Till the next one.
Paco
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