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FF#03 - Early Abandoners Club with Bobby Gillespie

We met with Bobby Gillespie of Propr to discuss how to, and how is it, to join the “Early Abandoners Club”. Now I got you curious… On purpose.

Here’s how I coined this term:

2023. My company is doing great, and it’s my 18th year in business. But, from a major peak, just in a couple months the landscape of opportunity changes dramatically:

The briefs stop coming.
The lines go silent.
The business stops.

We tick all boxes to get projects and clients, but it’s not helping. I’ve made a lot of good decisions, so we’re sitting in our own and owned comfy studio, all mortgage cleared, no liabilities above the staff. The cash reserve is solid.

I face a really tough decision:

Continue pushing, hoping that “business as usual” will be back. Runway? We could run for about 18-24 months burning through savings with zero new projects.

OR

Join the Early Abandoners Club. The savings would let me live a fine life for a good decade, if not two with the belt tightened.

What would you do?

That’s it about me. Join us for the episode to hear Bobby’s story, how he ran his agency with whopping 40% profit margins, how we sold strategy with 90% profit, and how he… joined the club.

We talk the usual agency founders life, selling strategy, defining your vision of success and owning your life.

It’s fun!

Discussion about this podcast

Futurecrafting™
Futurecrafting™ Fridays
Thinking bigger, seeing farther, making impact. Insights into building and evolving creative businesses. Coming at you from "the fast thinker", Patrick Kizny. #creative #marketing