We met with Bobby Gillespie of Propr to discuss how to, and how is it, to join the “Early Abandoners Club”. Now I got you curious… On purpose.
Here’s how I coined this term:
2023. My company is doing great, and it’s my 18th year in business. But, from a major peak, just in a couple months the landscape of opportunity changes dramatically:
The briefs stop coming.
The lines go silent.
The business stops.
We tick all boxes to get projects and clients, but it’s not helping. I’ve made a lot of good decisions, so we’re sitting in our own and owned comfy studio, all mortgage cleared, no liabilities above the staff. The cash reserve is solid.
I face a really tough decision:
Continue pushing, hoping that “business as usual” will be back. Runway? We could run for about 18-24 months burning through savings with zero new projects.
OR
Join the Early Abandoners Club. The savings would let me live a fine life for a good decade, if not two with the belt tightened.
What would you do?
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That’s it about me. Join us for the episode to hear Bobby’s story, how he ran his agency with whopping 40% profit margins, how we sold strategy with 90% profit, and how he… joined the club.
We talk the usual agency founders life, selling strategy, defining your vision of success and owning your life.
It’s fun!
FF#03 - Early Abandoners Club with Bobby Gillespie