FF#02 - Stop Selling Services — Start Delivering Outcomes with Jeff Meade

The fastest way to lose your agency’s edge is to try to be everything to everyone.

Are you truly focused on doing a few things remarkably well, delivering lasting outcomes, or is your agency stuck in the cycle of churning out projects across 20 different services without real impact?

This week, I sat down with Jeff Meade, the founder of Creative Friction, to get to the heart of what separates thriving agencies from those just keeping busy.

We talked about why positioning is the still so neglected game-changer and how helping agency owners boost their own accountability can unlock their full potential. Most importantly, we explore the shift from selling services to delivering outcomes, and why that’s the key to avoiding commoditization in today’s market.

Here’s a few questions we sparred over:

• How can creative agencies design a positioning strategy that naturally draws clients to them instead of constantly chasing leads?

• What are the dangers of offering too many services, and how can narrowing focus improve an agency’s market position?

• What shifts can agencies make to transition from being service providers to becoming strategic partners who deliver real outcomes?

• How can agencies position themselves as visionary leaders, guiding clients toward strategic goals rather than just fulfilling requests?

• How can improving your own accountability unlock your agency growth?

• What to expect of working with a coach, consultant and advisor?

Last but not least, we pondered:

Do you need a survival or a future-proofing kit?

If that makes you curious, stress test your studio or agency with the free FutureProof Assessment.

Catch the video episode here or via your fav podcasting app, and let me know what resonated with you most!

Stay Prolific,

Patrick