This week, we had a decent conversation with Rob Estreitinho, the founder of Salmon Labs and former global strategy director at VCCP. We explore the world of strategy, what it means to practice and sell it, taking it from the cozy rooms of agency life, to the wild west of solo entrepreneurship.
What if we've been looking at strategy all wrong?
We kick things off by trying to pin down what "strategy" really means these days. Spoiler: it's not just about massive decks and overcomplicated methodologies anymore. Rob’s journey from agency life to running his own independent strategy studio, highlights how a more conversational and adaptable approach is taking center stage.
We also touch on how being flexible and wearing multiple hats isn't just a nice-to-have — it's becoming essential. In a world where things move fast (and let's be honest, they’re only getting faster), understanding multiple facets of your industry can be a real game-changer.
But is it replacing a solid, focused positioning?
One of my favs is our sparring on the shift from transactional interactions to building genuine relationships. It's been on my mind a lot, especially with how digital everything has become. Sometimes, going back to basics and having real conversations can make all the difference.
If you're curious about redefining strategy in today's world or just want to hear two people geek out over the intersection of creativity, business, and innovation, this episode is for you.
Grab your favorite drink, get comfy, and let's dive in!
Cheers!
— Patrick
FF#01 - Practicing and Selling Strategy | Rob Estreitinho